Keep reading to discover everything you need to know in order to create your app name and select your keywords in the App Store effectively ( go here for Google Play Store tips). We will start by looking at the three most important components for an app’s discoverability in the Apple App Store: app name, app subtitle and app keywords. Given the high level of competition and the importance of app discoverability, ASO should have a prominent focus in your mobile growth stack, as part of your acquisition and conversion tools.īy making your app more visible and appear at the top of the search results (top 10 at least), you will naturally increase the number of your app users and grow your users base in a cost-effective way. It is the process of improving an app’s visibility in the app stores through the optimization of a set of various factors influencing the store ranking algorithm. If you’re reading this post, you probably have heard about App Store Optimization (ASO) and the benefits of keyword optimization.ĪSO is like SEO but for mobile apps. What matters now is to build a strong app marketing strategy and put together relevant promotional initiatives.ĭid you know that the App Store remains the first place where people come to download apps? Actually, about 70% of app store visitors use search to find new apps and over 65% of apps are downloaded directly after a search in the store (this includes brand search). Yet, if your app offers something new and disruptive or solves a problem in a clear and meaningful way, you’re probably on the right path to success. If the total number of apps in the App Store has declined over the past couple of years (due to new requirements and OS compatibility standards), the quality of apps in the store has gone up drastically, which makes it even harder to stand out. We can fairly say that there exists “an app for everything and everyone”. There are about 2 million apps in the App Store. Today, the competition is more impressive than ever before. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you. Your app is live and available on the Apple App Store.
This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. App Store Optimization (ASO): App Name, Subtitle and Keywords
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